US Right Wing Radio - Washington Post Delares Medium Dead - by Paul Farhi (WaPo) 9 Feb 2021
Rush Limbaugh is ailing. And so is the conservative talk-radio industry. Paul Farhi 21 hrs ago Faced with aging and shrinking audiences, competition from newer technologies and financial problems for the biggest station owners, talk radio is in decline — both as a business and a political force. Once a leading platform for popularizing conservative candidates and policies, talk radio is on the verge of becoming background noise, drowned out by a cacophony of voices on podcasts, cable TV and social media. The format’s crisis comes as its biggest star is battling to stay on the air — indeed, he is battling for his life. Limbaugh, 70, has been frank about his struggle with what he said last year is advanced lung cancer. “I wasn’t expected to make it to October, and then to November, and then to December,” he said on the air just before Christmas. “And yet, here I am.” Limbaug...